Color Wow Root Cover Up helps you expertly conceal hair regrowth. The lightweight powder avoids any heavy build-up, allowing you to extend the luminosity of your colour for longer.

A convenient brush offers precise application, while a water-resistant formula avoids any patchiness or damage from external factors. Wax and dye-free,this powder formulation leaves a breathable veil across your tresses, making it ideal for taking with you on the go.

Who's it for?

1. Apply to dry hair. Load up small end of brush with powder.
2. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out – do not use sweeping motion.
3. Apply more powder as needed.

To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

Color Wow are fanatical about the ingredients that go into the brands products. But not all of them can be measured in a lab. Their “secret” ingredients are the intangibles - the “people” part of formulations. The passion, purpose, heart and caring they pour into every product.

The unique collaboration of experts - Color Wow founder and CEO Gail Federici, in-house chemist, Dr. Joe Cincotta, and Global Creative Director, Chris Appleton, rockstar celebrity stylist - make for some pretty good chemistry. This trio is a rare cross-pollination of expertise from different gurus, each obsessed with creating new products that make a difference to all women (and men).

Please Note:  For an accurate listing of ingredients in each product, please refer to your product packaging prior to use. SkinShop also recommend all products are patch-tested 24 hours before application.