asap

asap is an Australian skincare brand built around straightforward, active led formulas without much fuss. The names tell you what the product is for rather than dressing it up.

The range is best known for its Super serums, its daily exfoliating products and the fact that a full routine can be put together from a handful of items. It suits people who want results without a ten step routine.

A cleanser, one serum and a moisturiser will do it.

• Normal to combination skin: asap Daily Facial Cleanser, which exfoliates gently as it cleanses
• Dry or sensitive skin: asap Gentle Cleansing Gel, or asap C2O Cream To Oil Cleanser if you wear makeup
• Moisturiser: asap Advanced Hydrating Moisturiser by day and asap Hydrating Night Repair+ at night

Add asap SPF50+ Moisturising Defence+ in the morning and you have a complete routine.

Start from the one concern that bothers you most.

• asap Super B Complex Serum for redness, oiliness and general evening out. The easiest one to tolerate and the usual first serum
• asap Super C+ for dullness and brightness, used in the morning
• asap Super A+ Serum for fine lines and texture, used at night
• asap Radiance Serum for uneven tone
• asap N20 Peptide Complex for firmness

One at a time. Adding three serums at once means you will never know which one worked.

Yes, both.

asap Super C+ is the vitamin C and belongs in your morning routine, before SPF. asap Super A+ Serum is the vitamin A one and belongs at night.

Keep them at opposite ends of the day rather than layering them. If you are new to vitamin A, start two nights a week and build up only once your skin is comfortable at that pace.

Parts of the range are, and parts are not.

asap Gentle Cleansing Gel, asap Soothing Gel and asap Ultimate Hydration are the calmer end and are a sensible place for reactive skin to start. asap Super B Complex Serum is also usually well tolerated.

The ones to introduce slowly are asap Daily Exfoliating Facial Scrub, asap Liquid Platinum and asap Super A+ Serum. Those are doing more, so bring them in one at a time and leave a couple of weeks between.

Yes. asap SPF50+ Moisturising Defence+ is the one in the range, and it moisturises as well as protects, so it can replace your day cream if you prefer fewer steps.

Apply it generously as the last step of your morning routine. Most people use far less sunscreen than the amount it was tested at, which is the single most common reason it underperforms.