Color Wow are fanatical about the ingredients that go into the brands products. But not all of them can be measured in a lab. Their “secret” ingredients are the intangibles - the “people” part of formulations. The passion, purpose, heart and caring they pour into every product.
The unique collaboration of experts - Color Wow founder and CEO Gail Federici, in-house chemist, Dr. Joe Cincotta, and Global Creative Director, Chris Appleton, rockstar celebrity stylist - make for some pretty good chemistry. This trio is a rare cross-pollination of expertise from different gurus, each obsessed with creating new products that make a difference to all women (and men).
