A Holy Grail for in-the-know salon-goers, OLAPLEX began in a California garage in 2014 and has gone on to gain millions of fans worldwide. Previously available only in salons, it is an innovative treatment that transforms your tresses with its patented active ingredient that works on a molecular level.
OLAPLEX formulations seek out broken bonds in the hair - caused by chemical, thermal and mechanical damage - and repair them, restoring compromised hair to its former glory. Nothing less than hair care royalty, it’s ideal for every mane, whether yours has ‘dyed’ a death or never been tainted by colour or tongs.