The founder of Vita Liberata, Irish-native Alyson Hogg, has enjoyed a professional career that has spanned broadcast news, academia, hospitality, politics and beauty. Vita Liberata began as an anti-ageing skincare line back in 2003, and it is with all this knowledge that Alyson began to explore the formulation of self tan in 2007.
Her focus came to reality in the creation of Vita Liberata with its Moisture Locking and Odour Remove™ technologies. With a fast-drying quality and natural fade, Vita Liberata’s vast assortment of formulas was able to suit the need of all consumers. Vita Liberata uses the finest organic extracts in gentle formulas for the most natural-looking tan.